Pandora Hint - imagining a subtle way to hint a significant other.
As Junior Art Director at Wunderman in 2017, my responsibility in the Pandora Hint project was to create 6 different visual directions and aid with flow mapping. The chosen visual direction was then refined so that frontend developers could execute it on web and mobile. Out of the 6 concepts the winning idea was to visually tie the sender's face to the product to elicit a unique emotional response. The gifting program was introduced in more than 100 countries and the data was captured and distributed using AI.
Art Direction
UI/UX
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